Villa
THEMED ENTERTAINMENT CONCEPT DEVELOPMENT
Villa is a team project created for the Themed Entertainment program at USC taught by former Disney Imagineers. This immersive dining experience takes guests into the rich library of mythologies and folklore from Latin America while they enjoy authentic regional cuisine.
Paula took on the role of Art Director and concept architecture lead for this project. She was responsible for bringing the concept to life through visuals, and created all art labeled “original artwork.” She was also responsible for the visual look of the pitch, as well as for the graphics, edited collected images and overall visual execution of the project.
Alongside two other classmates, Paula pitched this project to industry leaders from the themed entertainment field. A final takeaway document for this concept was created for industry executives.